Wild Turkey Bourbon announced Warren Zeiders as the headliner for its third annual 101 Bold Nights concert series, an initiative that aims to elevate bold voices in the music industry by spotlighting artists who share the brand’s commitment to community, creativity and conviction.

As part of the partnership, Zeiders – who recently won his first CMT Music Award – will perform at a series of three concerts hosted by Wild Turkey, in partnership with iHeartMedia, to benefit Spaceflight Records, a nonprofit record label that helps empower emerging artists and music professionals to trust their spirit and advance their careers.

The first of three U.S. shows will take place in Charlotte, N.C., on May 29. Zeiders and Wild Turkey will also be elevating several of the singer’s existing tour stops throughout the year with exclusive and intimate fan experiences, beginning with an event in Fort Worth, Texas on May 10.

“I’m excited to team up with Wild Turkey to support those who go after their dreams,” Zeiders said in a news release. “Beyond the notes and words, music is all about bringing people together and finding your crew. The songwriters and fans all have so many stories and ideas, and I’m happy to partner with Wild Turkey to continue to help bring everyone together.”

His distinctive, high-energy music is powered by a steady supply of grit, rooted in bold country storytelling and heartland twang. He is one of country music’s rising stars; his debut album, “Pretty Little Poison,” catapulted him into mainstream culture, with the lead single earning him the 2024 CMT Music Award for Breakthrough Male Video of the Year.

Zeiders is currently in the midst of his “Pretty Little Poison” 2024 headlining tour, and he will be supporting Jelly Roll’s Beautifully Broken US arena tour beginning this summer.

Through this year’s 101 Bold Nights initiative, Wild Turkey will donate $100,000 to charity partner Spaceflight Records, an Austin, TX-based nonprofit organization that helps develop, promote and advance the careers of musicians and recording artists while making representation, access and economic equality a priority. By partnering with Spaceflight Records, Wild Turkey continues to support emerging musical artists who have demonstrated a passion for telling bold stories through their craft.

When we began our odyssey into music, we never dreamed we’d have a partner like @spaceflightrec — and we’re proud to continue supporting their noble mission.​

🎼: @Philterpheed #GivingTuesday ​#2001aspaceodyssey ​#stanleykubrick pic.twitter.com/CZnPJUGLH4

— Wild Turkey (@WildTurkey) November 28, 2023

“We launched 101 Bold Nights as a way to tell the bold stories of artists that share Wild Turkey’s trailblazing spirit, and through this concert series, we’re also able to support emerging musicians who are committed to following their passions,” Andrea Sengara, Vice President of Marketing, Campari America, said.

Fans and music lovers ages 21+ can join Wild Turkey and iHeartMedia for a performance from Zeiders at the first 2024 101 Bold Nights concert in Charlotte, NC on Wednesday, May 29. Fans can enter Wild Turkey and iHeartMedia’s sweepstakes to win tickets to the show by visiting news.iheart.com/101boldnights/.

Separately, fans can enter for the opportunity to join Wild Turkey for an exclusive and intimate fan experience with Zeiders on May 10 in Fort Worth, Texas, where Zeiders will later be performing as part of his “Pretty Little Poison” tour. More information and entry instructions can be found at iheartradio.com/boldpass.

Additional 101 Bold Nights concerts will be held in Los Angeles and Austin later this year, and Wild Turkey will be curating fan experiences at several more of Zeiders’ existing 2024 tour stops in select markets. For more information on events, dates and venues, fans can visit the Wild Turkey website to sign up for the brand’s community newsletter.