After five years, Bulleit Frontier Whiskey announced the return of its 12-Year-Old American Straight Rye Whiskey. 

Bulleit Rye 12-Year-Old is a limited-availability extension of Bulleit Rye Whiskey, America’s No. 1 selling rye whiskey (per Nielsen Data – Rye Segment Analysis 3.23.24). The 12-Year-Old uses the same mash bill as the flagship Rye: 95% rye and 5% malted barley- one of the highest rye percentages on the market.

Aged and matured to perfection in new charred American white oak barrels for a minimum of 12 years, this 2024 release incorporates whiskey from barrels aged up to 17 years in the blend. The result is a smooth, aged taste as before, but with nuanced differences from the 2019 release.

“Consumers and bartenders alike prefer rye’s unique spicy flavor profile which adds a distinctiveness to classic cocktails,” Jesse Damashek, Senior Vice President of Whiskies & Liqueurs at Diageo said in a news release. “At Bulleit, we are proud to have been able to contribute to this fast-growing category ever since we launched our first rye expression in 2011. 

“In bringing back the Rye 12-Year-Old we are responding to the demands from whiskey lovers for more premium expressions in the rye category. Our first release in 2019 performed exceptionally in the on and off trade. What we’ve created with this 2024 release continues our long tradition of striving to satisfy the growing appetite for bold, distinctive, and delicious premium whiskey.” 

Bulleit Master Blender Andrew MacKay added: “This Bulleit Rye 12-Year-Old release remains true to the rye whiskies we’ve crafted before. The rye spicy character shines through the age of the whiskies and balances with those mature, elevated, and well-rounded flavors that originate from hand-selected barrels up to 17 years old. I do think it is best enjoyed neat or possibly with a single ice cube – which opens up some fruity character.” 

Bulleit Rye 12-Year-Old is available nationally (except for Maine) wherever fine spirits are sold, with a manufacturer’s suggested retail price of $54.99 for a 750ml bottle. The whiskey is packaged in the iconic Bulleit bottle, with a new all-green label that prominently features the 12-year-old age statement. 

For more information, visit https://www.bulleit.com/.