Overholt, the longest-standing American whiskey brand maintained continuously since 1810, announced its newest release, A. Overholt, a Pennsylvania Rye.

Reintroducing consumers to one of the first styles of American whiskey, the brand seeks to reclaim its stature as one of the most iconic rye whiskey brands. A. Overholt uses the same mashbill founder Abraham Overholt used in 1810 – 80% rye grain and 20% soft malted barley – creating a fully warm, deep spice, similar to rye whiskey from the 1800s.

Since its inception, Overholt has forged forward through every era, including being one of the only spirits brands to survive Prohibition. Today, Freddie Noe, 8^th Generation Master Distiller of the Fred B. Noe Distillery at The James B. Beam Distilling Co. champions the legacy, propelling the brand forward through the rebirth of this whiskey’s legacy liquid, A. Overholt – Pennsylvania born, Kentucky made.

The brand is known as A Keystone of American Rye Whiskey because of the shared qualities between Abe and The Keystone State itself: hard work, steely grit, big ideas, firm conviction, and its long-standing industrious spirit. It’s this conviction that drove Abraham forward – through wars, Prohibition, cultural strife, and plenty of double shifts.

“With over 200 years of exceptional craftmanship, Overholt is engrained in American history with its industrial roots and as a spirit that has set the industry standard since inception,” said Freddie Noe. “The newest launch of A. Overholt is the result of highly crafted whiskey, informed and inspired by generational expertise, and I’m honored to steward this brand forward while paying homage to its past and our shared commitment to American whiskey innovation.”

This new release joins the ranks of this portfolio currently consisting of several expressions. A. Overholt will be available nationwide across the U.S., in-store and on OverholtRye.com bottle locator, beginning April 2024.

The whiskey is bottled at 95 proof and carries and SRP of $39.99. For information, visit www.beamdistilling.com.