Barrell Craft Spirits(BCS), the original independent blender known for its unique, aged, cask strength whiskey, has enlisted Twenty20 Beverages for national sales and trade marketing support, effective March 1.

Twenty20 will be responsible for all commercial-facing activities including wholesale and retail management. As an extension of the BCS team, they will develop brand and commercial strategies and provide feet on the street sales teams across the U.S.

“Twenty20 Beverages specializes in developing ultra-premium craft spirits brands like ours,” BCS Founder Joe Beatrice said in a news release. “Their team will help to bridge the gaps between the consumer, distributor, and supplier on our behalf. We look forward to working with them as we continue to broaden the brand’s distribution within the U.S.”

“We look forward to our partnership with Barrell Craft Spirits in the United States,” says John Ormiston of Twenty20 Beverages. “Our quality brand building approach will work very well with the BCS portfolio. We look forward to building a close working relationship with the BCS leadership team, furthering their legacy, and building upon the success that they have achieved.”

Founded in 2013 in Louisville, Ky., BCS selects and blends products that explore different distillation methods, barrels, and aging environments. BCS’s extensive stocks of high-quality casks mean it can craft extraordinary blends that maximize the nuances of each ingredient. Creative finishes and a liberated approach to blending guides every product release.

Twenty20 Beverages was founded in 2015 with the vision of helping high potential spirit brands thrive in an environment dominated by huge multi-national beverage companies. We partner with some of the best independent spirit brands to deliver sales and marketing results in the US market.

The award-winning line of BCS releases are now sold in 49 US states, Australia, Canada, and the UK. For more information, visit barrellbourbon.com.