Tequila Don Julio introduced Alma Miel, inspired by the agave honey that comes from the heart of the 100% Blue Weber Agave.

This blend of Blanco tequila is distilled with oven-roasted agave honey and Añejo tequila that has been aged for at least 14 months and finished in Crémant du Limoux wine casks from the Limoux region of France.

“With the launch of Tequila Don Julio Alma Miel, we hope to inspire tequila lovers who are exploring new innovations as we pay tribute to the spirit of Mexico through the agave plant,” Christina Choi, Senior Vice President of Tequila at Diageo North America, said in a news release.

The oven-roasted agave honey enhances the sensorial profile of the liquid, increasing the roasted agave notes that have always been a signature part of Tequila Don Julio’s portfolio of offerings. Once blended with Añejo tequila that has been aged for at least 14 months and finished in Crémant du Limoux wine casks from the Limoux region of France, the combination creates a liquid that holds sweet notes of agave honey and more.

Tequila Don Julio Alma Miel is then packaged in a sleek, tall bottle inspired by the colors of the Blue Weber Agave.

Mexican singer-songwriter Christian Nodal has joined the brand in celebrating the launch of Tequila Don Julio Alma Miel through the lens of Modern Mexico. The contemporary artist has revolutionized regional Mexican music with his ‘Mariacheño’ sound that blends traditional Mexican Mariachi and Norteño genres, bringing the new age of Mexican music to a global stage.

Nodal shares how he lives Por Amor in the brand’s new creative film launching in early February and will help curate a national dinner series that blends Tequila Don Julio Alma Miel with a fusion of Mexican rhythms and sounds, and delicious food that will tantalize the taste buds, to create sensorial and meaningful experiences through Tequila Don Julio’s new award-winning visual world Por Amor.

“As a musician, I am always looking for new and creative ways to connect and inspire people through Mexican culture,” Nodal said. “I am proud to partner with Tequila Don Julio as they continue to push boundaries in innovation with the launch of Tequila Don Julio Alma Miel and showcase modern Mexico through the elements that connect us, like music and taste.”

Alma Miel is on shelves in select markets and will be available nationwide in the coming months wherever spirits-based beverages are sold. It carries an SRP of $99.99 for a 750ml bottle.

For more information, visit https://www.donjulio.com/.