Elijah Craig Bourbon announced that it will return in 2024 as the Official Bourbon of the AT&T Pebble Beach Pro-Am.

The AT&T Pebble Beach Pro-Am has been designated a PGA TOUR Signature Event in 2024. The result is a reimagined tournament and an unbeatable fan experience, with a central focus on the top players from the tour competing at Pebble Beach and Spyglass Hill.

As the Official Bourbon partner, Elijah Craig will activate on the Triangle Plaza in the heart of Pebble Beach Golf Links, one of two Monterey Peninsula golf courses making up the tournament grounds. At the Triangle’s “Elijah Craig Bourbon Speakeasy,” spectators can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall.

Throughout the course at general concessions, fans can also find Elijah Craig featured in the Elijah Craig Signature Old Fashioned. Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Elijah Craig will further support the partnership with an investment in digital advertising and across social media channels. 

“Team Elijah Craig embodies the striver mindset of those endeavoring to achieve greatness and master their craft whether that is in the boardroom or the golf course,” Max Stefka, Elijah Craig Group Product Director, said in a news release. “Players participating in the AT&T Pebble Beach Pro-Am Tournament are the best in their field and we look forward to celebrating their greatness at this PGA TOUR Signature Event.” 

One of the most exciting events on the PGA TOUR, the AT&T Pebble Beach Pro-Am is contested annually in front of thousands of spectators and millions of television viewers and features a mix of professional golfers and amateurs. The tournament and host organization, the Monterey Peninsula Foundation, donated nearly $18 million to over 200 nonprofits in the Monterey, Santa Cruz, and San Benito counties during their last fiscal year.

Monterey Peninsula Foundation CEO and Tournament Director Steve John added “We’re thrilled Elijah Craig is returning to the AT&T Pebble Beach Pro-Am. Fans and spectators will once again be able to enjoy watching the best names in golf with the best name in Bourbon. We’re grateful for the Elijah Craig partnership and will cheers to another successful year together this week at venues throughout the course.” 

With golf consumers twice as likely to drink Bourbon compared to the average consumer, the Elijah Craig Bourbon partnership with AT&T Pebble Beach Pro-Am offers a strong fit for the brand as it continues to cement its name in the world of golf through the 19^th Hole Campaign. The campaign extends the fan experience beyond the course including premium media placements in golf publications, digital and social media, consumer contests, and in-store displays rounding out the 360-degree program.

The brand also is Official Bourbon of the PGA of America, PGA Championship, Women’s KPMG PGA Championship, and the Ryder Cup as well as The Official Bourbon of PGA TOUR Pro Golfer Max Homa and Sports Broadcaster Amanda Balionis Renner.  

For more information, please visit www.elijahcraig.com.