Green River Distilling Co., part of Bardstown Bourbon Co., announced the release of Kentucky Straight Rye Whiskey to its portfolio. Distribution is also slated to expand this year, adding eight new markets for a total of 34 states nationwide. 

The whiskey is a blend of four-to-six year old barrels that have all been distilled, aged and bottled at Green River Distilling Co.(DSP-KY-10), located in Owensboro, Ky.

Green River Kentucky Straight Rye is presented in the brand’s signature packaging – a horseshoe shaped bottle honoring the original labeling from 1885 – and tells the story of the brand through glass with 10 notches on the brands horseshoe referencing DSP-KY-10, an ornate tax trip with the original tagline “The Whiskey Without Regrets” and “The Pride of Owensboro” prominently displayed. 

The new rye whiskey joins the flagship Green River Bourbon and Green River Wheated as the third expression in its core lineup. Presented at 95 proof (47.5 ABV), with a mashbill of 95% rye and 5% malted barley, it is line-priced with the rest of the portfolio. Green River Rye is offered at suggested retail price of $34.99, beginning February 1. 

Green River Distilling Co., located in Owensboro, Kentucky, will mark the launch with a special celebration on Feb. 1, 2024, with bottle sales beginning at 9 a.m. Throughout the day, four specialty VIP tours, led by Head Distiller Aaron Harris and National Brand Ambassador Caryn Wells, will give guests a behind-the-scenes look at Rickhouse B, a barrel strength tasting and a bottle of Green River Kentucky Straight Rye to take home. From 2 – 5 p.m. the community is invited to the distillery for music, food and cocktails featuring the new release. Tours and tastings are available online at greenriverwhiskey.com.

Green River Distilling Co. was purchased by Bardstown Bourbon Company in July 2022. Last year the brand launched Green River Wheated and Full Proof Single Barrel, expanded both within the U.S. and began exporting to Australia. This year, eight new markets will see Green River on the shelves including Nevada, Arizona, Oklahoma, Arkansas, Washington, Pennsylvania, Minnesota, Massachusetts. Green River expects to achieve nationwide U.S. distribution in the coming years.