Buzzard’s Roost Adds New Sales Representatives
Buzzard’s Roost Sipping Whiskeys welcomed two industry pros to its sales team: Kaitlyn Morrison and Mike Adams. Morrison will sell the brand’s portfolio across Kentucky, Indiana and Tennessee, and Adams, based in Northern Kentucky, will cover Ohio, Pennsylvania and Virginia.
Morrison joins Buzzard’s Roost from RNDC, where she was a key account manager for 200 spirits, beer and non-alcoholic suppliers. She made the move to focus on a single, excellent brand that is in growth mode, and to activate ideas that will keep the momentum going for the brand.
“I’m excited about bringing Buzzard’s Roost bourbons and rye whiskeys to more people through creative tasting events, bottle signings and more,” she said in a news release. “The quality of the liquid is awesome and I’m excited about helping more people discover it.”
Mike Adams has decades of experience in multiple tiers of the beverage alcohol industry. Most recently, he was State Sales Manager for the Pernod Ricard portfolio for Southern Glazers Wine & Spirits.
Adams said it was the appeal of joining a growing brand and the experience of the founders that drew him to his new post.
“I wanted to get back to what makes this industry fun – building relationships by selling an outstanding product,” he said. “And Jason Brauner’s expertise in bourbon and in the restaurant industry, coupled with Judith Hollis Jones’ business experience with chain restaurants makes for a strong combination of leadership. I’m really excited to be a part of Buzzard’s Roost.”
National Sales Manager Ryan Hitch oversees the Buzzard’s Roost sales team.
“Having boots on the ground in our key markets is critical to gaining market penetration,” Hitch said. “With the addition of Mike and Kaitlyn, we’re in great shape to keep expanding our footprint.”
Buzzard’s Roost is available in 20 markets plus British Columbia, Canada. Products also are available onlineand at the brand’s Whiskey Row Experience in downtown Louisville. All Buzzard’s Roost whiskies are second-barrel aged and bottled at Bardstown Bourbon Company.
For more information, visit https://www.buzzardsroostwhiskey.com.