Brugal, the Dominican Republic rum producer, unveiled its immersive pop-up experience in Terminal D at Miami International Airport. The month-long pop-up offers an exploration of Brugal’s double-aged rum, Brugal 1888.

A welcomed respite for travelers flying in or out of Miami during the holiday season, the space invites travelers to explore the brand’s heritage through immersive, sensory-driven tasting experiences. The pop-up offers guided tastings of Brugal 1888 and insights into its craftsmanship.

Visitors can choose to indulge in a chocolate pairing with Exquisito Chocolates and a neat pour of the double-aged rum or enjoy a specialty cocktail. The feature serve is Brugal’s 1888 Old Fashioned, a twist on the classic concoction made with Brugal 1888 rum, simple syrup, Angostura Bitters and a spritz of orange essence.

The pop-up also features a curated gallery space – a wall of portraits and historic artifacts weaving the tale of Brugal’s origins, its 135-year history, and its pursuit of rum mastery. A dedicated lounge space offers a comfortable retreat, inviting guests to linger and enjoy a moment of respite during a bustling holiday travel season. QR codes throughout allow guests to leave with a scrolling library of cocktail recipes and educational masterclasses about Brugal 1888 for further exploration. 

“This experience, inspired by La Casa Brugal, invites consumers on a journey into my family’s rich history, immersing them in the artistry behind crafting and aging our exceptional rums,” fifth generation Maestra Ronera Jassil Villanueva Quintana said. “Miami has historically been a vibrant and dynamic market for Brugal, making it the perfect setting for this immersive experience.”

Settling in the Dominican Republic after journeying from Spain and Cuba, Don Andrés Brugal founded Brugal in 1888 with his sons. They cultivated sugarcane first and then began to distill rum. Brugal set sail once again to share the very best of Dominican rum with the world, and each successive generation of Maestros has since followed in his footsteps.

Brugal 1888 is produced via a double-aging process, which is unique for rum. It is first aged in ex-bourbon casks for up to eight years and is then extracted and given a new home in hand-selected, first-fill Oloroso Sherry casks.

The pop-up will run through Jan. 3, 2024, between Gate 37 and 38 in Miami International Airport’s Terminal D, with daily hours from noon to 9:00 p.m. Bottles of Brugal 1888 are available for purchase at Duty Free Americas for travelers looking to add to their home bar or for upcoming holiday celebrations.

To learn more about Brugal, visit www.brugal-rum.com.