Woodford Reserve is creating a sensorial experience at Istanbul International Airport to bring the flavors of its American Whiskey to traveling consumers.

The pop-up lounge will run until Dec. 31, and is staffed 24 hours a day.

“This sensory lounge will be a spectacle of the senses that take visitors through a Woodford Reserve journey,” Elizabeth McCall, Master Distiller at Woodford Reserve, said in a news release. “By engaging the five senses, we will introduce consumers to Woodford Reserve and bring the travel shopping experience to new heights.”

Woodford Reserve has partnered with Usla Akademi, one of the leading culinary academies in Turkey. They have crafted a special bonbon to give travelers the tasting experience of Woodford Reserve Bourbon.

“We are thrilled to join forces with our partners Usla Akademi as well as Heinemann and Unifree Duty Free to introduce the Woodford Reserve Sensory Lounge at Istanbul International Airport. This collaborative effort sets a new standard for unforgettable airport experiences,” Stéphane Morizet, Marketing Director Brown-Forman Global Travel Retail, said.  

“We always aim to surprise travelers with something they would not expect. Hence, we are thrilled to introduce the Woodford Reserve Sensory Lounge at Istanbul International Airport,” Bastian-Philipp Müller, Head of Buying Liquor at Heinemann, added. “It is an invitation to embark on a multisensory journey into the world of fine bourbon and a unique experience that mirrors our commitment to provide unforgettable experiences.”

“As Unifree Duty Free, we are committed to providing the best products and services to our passengers in all our operations,” Unifree Duty Free Chief Commercial Officer Ceren Tonguç said. “We always aim to send off our passengers pleased with the wide and special product options we offer, especially at Istanbul Airport, which has the largest duty-free area in the world. In this sense we are thrilled to introduce the Woodford Reserve Sensory Lounge at Istanbul International Airport. Visitors of the sensory lounge will experience an unforgettable journey of taste and have the opportunity to purchase a range of Woodford Reserve.’’

A range of Woodford Reserve bottles will be available to purchase, including Bourbon, Malt, Double Oaked, Batch Proof series, and Baccarat Edition.  The Istanbul Airport Personal Selection edition of Distiller’s Select, which can only be purchased in Istanbul Airport, is also available.

With the purchase of two bottles, consumers will receive a branded Istanbul tote bag. To learn more about Woodford Reserve, visit www.woodfordreserve.com.