Basil Hayden Bourbon Adds Malted Rye to Portfolio

Bourbon

September 22, 2023

Basil Hayden Malted Rye bottle pour

Basil Hayden expanded its whiskey portfolio with the launch of a new permanent expression, Basil Hayden Malted Rye. An entirely new entrant into the rye category, Basil Hayden Malted Rye delivers an approachable, unexpected softness seldom seen in rye whiskey.

Crafted by eighth generation master distiller, Freddie Noe, this special release is created using a distinct malting process that transforms the rye grain to create a more subtle, mellow spice with delicate sweet and floral notes. This offering is intended to invite consumers to explore the more refined side of rye, with the liquid delicately poised between Basil Hayden’s signature smooth taste profile and the spicier notes of rye. Light amber in color, the 100% malted rye mash bill imparts a union of flavors.

The offering joins Basil Hayden Toast as a permanent addition to the portfolio, Malted Rye will be hitting the shelves nationwide September 2023 with a suggested retail price of $59.99/750mL.

“We are continuing to challenge perceptions with our newest permanent expression, Basil Hayden Malted Rye, introducing an entirely new flavor profile within the whiskey category,” said eighth generation master distiller Freddie Noe in a news release.

Created in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts. Inspired by bourbons with high-rye mash bills, Booker set out to create a bourbon that would offer an approachable taste profile and defy preconceived bourbon perceptions. Basil Hayden Bourbon has included expressions such as Basil Hayden Toast, Dark Rye, 10-Year, Subtle Smoke and the new, limited time release of Basil Hayden Red Wine Cask Finish.

To discover more about Basil Hayden visit www.basilhaydenbourbon.com.

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