Pursuit Spirits, the whiskey company behind the Pursuit United line of bourbons and ryes, has unveiled its newest offering – the Pursuit United Private Select (PUPS) program. This unique and exclusive experience allows whiskey enthusiasts to taste and select a Pursuit United whiskey tailored to their tastes from multiple expertly blended and rebarreled micro-batches. 

Meticulously developed over a year, PUPS micro-batches are carefully crafted using Pursuit’s 4000+ barrel inventory of diverse mashbills, distilleries, and cooperages. Each blend is purposefully unique, using quarter, half and full barrels to create varied profiles. After blending, the whiskey is rebarreled for additional aging, resulting in complex flavors unavailable anywhere else. With so many options, each single barrel is guaranteed to be singular. 

“We could not be more pumped to empower whiskey fans to choose a Pursuit United blend that’s 100% their own,” said Co-Founder Kenny Coleman in a news release. “This program allows us to make a specialized product for those who know good whiskey.” 

“I don’t want to stop blending,” said Master Blender Ryan Cecil. “Fans who know and love Pursuit United will love to discover something that is completely new while those uninitiated will be amazed by the whiskey in the bottle.” 

The very first PUPS single barrel selection will make its big debut at the 2023 Kentucky Bourbon Festival as part of the Distiller’s Row series. Festival attendees will get an exclusive first taste and bottles will be available for purchase at the new Evergreen Liquors in Bardstown, KY. 

The Pursuit United Private Select program is now open to select retail accounts, whiskey societies, and individuals seeking a custom whiskey experience. The program will start with Pursuit United Bourbon and will follow closely with Pursuit United Rye. PUPS maintains the same accessible $64.99 SRP as the core Pursuit United lineup. Ready to choose your own barrel? Reach out to [email protected].

For more information, please visit www.pursuitspirits.com. 

Editor’s Note: Fred Minnick is involved with the Bourbon Pursuit podcast but is not involved in Pursuit Spirits.