Pernod Ricard North America announced Colin Kavanagh as Chief Marketing Officer with the role aimed at furthering Pernod Ricard’s transformation into an ever-more consumer-centric company, accelerating growth and driving its digital transformation.

Following a successful period as Senior Vice President of Transformation at Pernod Ricard North America, Kavanagh is responsible for providing leadership, vision and strategic brand direction to the business’s modern marketing initiatives. He is focused on driving transformational capabilities to seamlessly operationalize the organization for rapid adoption and continued business acceleration, with marketing at the center as a growth driver for the business.

Colin brings 25 years of strong experience in the international environment in various businesses at Pernod Ricard such as Irish Distillers, Pernod Ricard HQ, Corby Spirit and Wine, Pernod Ricard Brazil and The Absolut Company, where he has held various leadership roles in marketing.

Colin has embodied the values of Pernod Ricard throughout his career and this new role will see him continue the journey to ensure that everything Pernod Ricard does is grounded in its purpose: to be creators of conviviality by unlocking the magic of human connection.

Colin will succeed Pam Forbus, who was appointed CMO in 2020. 

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s spirits include such brands as Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Seagram’s Extra Dry Gin, Malfy Gin, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard.

For more information, visit: www.pernod-ricard-usa.com.