WES Brands announced a new partnership with Kentucky-based Heaven Hill Brands in connection with a soon-to-be-announced spirits innovation.

As the largest family-owned and led spirits company in America, Heaven Hill takes great pride in its legacy and is a natural choice for this collaboration.  WES Brands, quickly becoming known for building and accelerating brands, will lead this partnership and officially release details on the newest addition to their portfolio later this summer. 

“We’re anticipating strong excitement from the spirits community for this unprecedented release,” said Shelly Stein, Chairman of the Advisory Board of WES Brands, and former President of Southern Glazer’s Wine & Spirits, in a news release. “We couldn’t be prouder to work with Heaven Hill on this, knowing their reputation and history in the whiskey category.”

Heaven Hill Co-President, Kate Latts added, “We are excited to partner with WES Brands on their latest project.  Knowing of their past wins as a leading spirits incubator, we are more than confident that consumers will share our excitement when this partnership is officially revealed.” 

The result of this collaboration will be officially unveiled later this summer with a much-anticipated announcement, inviting enthusiasts and connoisseurs alike to taste and enjoy this innovative spirit. 

Founded in 2021, WES Brands develops innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company’s portfolio currently includes Flecha Azul Tequila and BSB Flavored Whiskey, with exciting new innovations to come.

Since its founding, Heaven Hill has sought to responsibly enhance the enjoyment of life for its consumers. Heaven Hill’s portfolio includes the world’s second-largest selling Bourbon, Evan Williams Bourbon alongside dynamic brands including Elijah Craig, Deep Eddy Vodka, Lunazul Tequila, plus the diverse Samson & Surrey portfolio consisting of Widow Jane Bourbon Whiskey, Tequila Ocho, Mezcal Vago and Bluecoat American Dry Gin.

Visit www.wesbrandsllc.com to stay updated on the new release from WES Brands and Heaven Hill. Follow WES Brands at @wes.brands and Heaven Hill at www.heavenhill.com for more information.