Mezcal Campante announced its expansion in New York with distribution partner Southern Glazer’s Wine and Spirits.

This partnership highlights the potential growth of the Mezcal market with a specific type of customer in mind; the Mezcal curious consumer. This customer is looking for high quality, hand-crafted products that follow the artisanal production process yet are more balanced and light on the smoky aromas characteristic to the spirit. Mezcal Campante leads this new type of product within the category providing an excellent introduction to the spirit and supporting the consumer on their Mezcal journey.

The partnership also highlights the increase in female owned/led companies within the spirits industry, not only the agave spirits category, but in historically male dominated fields. Shirley Leigh-Wood Oakes who is a Founding Partner and serves as the CEO of Mezcal Campante, is paving the way for female consumers and women in the spirits industry.

“Where you start your journey with Mezcal is very important. I hear it all the time, consumers have had an experience trying the spirit but found it too smoky or too harsh,” Shirley Leigh-Wood Oakes, Partner and CEO of Mezcal Campante, said in a news release. “However, Mezcal is having its moment of opening consumers eyes and palettes to a wider selection of Mezcals.”

To that point, the mezcal market size is set to grow by USD 428.18 million from 2022 to 2027 and register a Compound Annual Growth Rate of 13.18%, according to Technavio’s latest market research report estimates.

Campante is focused on creating a Mezcal that changes appreciation for this unique spirit while deepening understanding of the category and artisanal production process with an aim of amplifying adoption. Due to Campante’s versatility, this “Mezcal curious” consumer is able to find their preferred way to drink Mezcal; neat, on the rocks, with soda or in a cocktail of choice.

Mezcal Campante is served in prominent New York establishments from the leading hotels The Mark, The Knickerbocker and Topping Rose, popular Mexican haunts Mezcali, El Fish Marisueria, Toloache, Tabcuba, new popular hangouts Sei Less, Ascent, Elsie’s, Hav and Mar, old school favorites Boucherie, Bobby Van’s, Elio’s, Serafina’s, and celebrity hotspots Cipriani downtown, Harry’s restaurant and Casa Cipriani.

For more information, visit https://mezcalcampante.com/.