Campari Group announced two leadership changes for key executives Melanie Batchelor and Ugo Fiorenzo. Effective July 1, 2023, these new appointments will help propel Campari America into 2024. 

Following a recent appointment to Managing Director of Sales & RARE for Campari America, Melanie Batchelor will be promoted to Managing Director, Campari America. In this role, Batchelor will lead growth and oversee all functions of the U.S. business. 

Batchelor’s leadership and vision have been instrumental in building the strategy for some of the world’s most iconic spirits brands, contributing to Campari’s growth in Australia, Canada, and the U.S. Her accomplishments have led to multiple promotions within the Campari Group organization, including Vice President Spirits, Global Strategic Marketing, Vice President Marketing, Campari, Managing Director of Campari Canada and, most recently, Managing Director of Sales and RARE Division, Campari America. In her new role, Batchelor will continue to report into Ugo Fiorenzo. 

“I’ve been fortunate to hold a number of different roles within the Campari Group over my 12-year tenure as a Camparista,”  Batchelor said in a news release. “However, this role is the most exciting, as the team has built an incredibly strong foundation on which I can help lead continued growth and portfolio premiumization. I’m honored to lead such a dynamic and rapidly growing Company and hope my vision and leadership will spark inspiration for other future leaders at Campari and within our industry.” 

This appointment coincides with another leadership development for Ugo Fiorenzo, Managing Director for the United States and Canada, who after leading the U.S for the past seven years, oversaw the company as it doubled its size and led its relocation from San Francisco to New York City, will succeed Mauro Caneschi and take on the role of Managing Director, Business Unit Americas. 

In this role, he will lead both in-market operations and partnership markets to increase market growth and accelerate brand penetration. Fiorenzo joined Campari America in 2005 and has been instrumental in Campari Group’s ascension as one of the fastest-growing spirits companies. 

During his tenure, he held several leadership roles in Trade Marketing & Sales before becoming Market Head in Jamaica, and he earned industry recognition with his 2022 appointment to Chairman of the Distilled Spirits Council of the U.S. (DISCUS). Fiorenzo will continue to be based in New York City and will oversee Canadian operations until further succession announcements are made. 

“I’m delighted for the opportunity to continue growing the Campari Group brands across the Americas,” said Fiorenzo. “It’s a business with an impressive global footprint, portfolio of brands, and talented team. In this new role, I’m committed to accelerating our business performance and helping to serve the millions of consumers who enjoy responsibly our spirits every day.”