The Pathfinder Hemp and Root, a fermented and distilled non-alcoholic amaro product, announced a strategic investment from Stoli Group, a producer, manager, and distributor of global spirits and wines.

The Pathfinder has developed a following amongst imbibers, cocktail enthusiasts, bartenders, and baristas alike, and this financial injection from the global premium spirits business’ first foray into the zero-proof space occurs on the heels of The Pathfinder’s 10,000+ waitlist and production of a limited-edition collector’s bottle in order to meet consumer demand (available online here, $39.99).

“We are excited about investing in The Pathfinder Hemp and Root and the diversification it brings to the Stoli Group portfolio,” commented Damian McKinney, Global CEO, Stoli Group. “The Pathfinder is a true trailblazer in the zero-proof category and as this massive shift in the culture of socialization continues, The Pathfinder and Stoli Group combo creates limitless possibilities.”

Lauded as the new Pappy Van Winkle by The New York Post, The Pathfinder was the number one selling product this year in many non-alcoholic retailers across the country, including Met Market in Seattle, Wellspent in Portland, as well as New York’s Amor Y Amargo, Boisson, Spirited Away and Minus Moonshine, plus Atlanta’s The Zero Proof and The Zero Co., Los Angeles’ New Bar, Pittsburgh’s Open Road, and Virginia’s Point 5, who, overwhelmed with interest, met demand by limiting purchases to one bottle per customer per day.

“We have won over a lot of skeptics who didn’t believe that non-alcoholic options would find a place in the beverage world,” noted Kraig Rovensky, Global Ambassador for The Pathfinder Hemp and Root. “We’re blazing a trail for those who want to try something different – and the demand we’ve seen in the past few months proves that zero-proof spirits are here to stay.”

In drinks, The Pathfinder behaves like a spirit and can be served in coffee, sipped neat, served on the rocks, or used as the base of a cocktail. In other words, it fits right into the back bar of your favorite bar or cafe as well as it does your home bar cart. The Pathfinder Hemp and Root is available now ($39.99/700 ml) for purchase online here. 

“The Pathfinder is a pioneering non-alcoholic spirit made from fermented and distilled hemp resulting in a highly unique bitter, sweet, and complex elixir that is remarkable and highly versatile,” says Guy Escolme co-founder. “In a world of imitation, The Pathfinder is a true disruptor, endorsed by trailblazing bars and world-class bartenders who prioritize innovation over imitation.”

Photo by Nicole Kandi