Diageo Becomes Exclusive Spirits Sponsor for Preakness

News

May 2, 2023

Preakness logo Diageo

It’s Triple Crown season, and 1/ST, owners of the legendary Preakness, announced a three-year partnership with Diageo, a global leader in the spirits category to be the exclusive spirits sponsor of Preakness 148, Preakness 149 and Preakness 150.

1/ST’s partnership with Diageo will make the spirits company’s product portfolio available to guests throughout the venue and in all premium areas including Turfside Terrace, the Finish Line Suites and the exclusive 1/ST Chalet. The iconic Black-Eyed Susan cocktail will once again be served with Bulleit Bourbon and Ketel One Vodka. Additional Diageo premium offerings will include Don Juilo Tequila, Crown Royal, Aviation Gin, Tanqueray, Johnnie Walker, 21Seeds Infused Tequila and Zacapa Rum.

Preakness 148 guests will be treated to activations from Bulleit Bourbon and Don Julio Tequila as well as a pop-up Cantina serving premium canned cocktails by Ciroc Vodka Spritz, Ketel One Botanical Vodka Spritz, Crown Royal Ready to Drink Cocktails, Loyal 9 Cocktails, Tanqueray Gin Crafted Gin Cocktails and Vita Coco Spiked with Captain Morgan.

“The collaboration between the Preakness, one of the world’s most recognized sports and entertainment events and Diageo, a leader in premium spirits, reflects a caliber of excellence and a commitment to a superior guest experience that is second to none,” Nick Hines, SVP of Business Development & Experience at 1/ST, said in a news release. “Diageo has been an exceptional partner of the Preakness for several years and we’re thrilled to be launching this partnership that will treat our guests for years to come.”

“Diageo is proud to partner with 1/ST and to align our category-leading portfolio with one of the most iconic events in Thoroughbred racing, the Preakness”, said Rick Pineda, Director of Sports at Diageo North America. “We look forward to bringing Preakness guests together with unique experiences from our world-renowned spirits brands.”

The Preakness Stakes, the middle jewel of the coveted Triple Crown, returns on May 20 for its 148th running with the finest contenders in Thoroughbred horse racing competing for a total of $3.5 million in purse winnings as part of the two-day race program. Preakness weekend will kick off on Black-Eyed Susan Day on May 19 with a full day race card ending in the running of the 98th George E. Mitchell Black-Eyed Susan Stakes.

This year Preakness LIVE will take over the Pimlico infield to usher in a new era for live music, entertainment, arts and culture on Preakness day, May 20. Celebrated singer, songwriter, producer and musician Bruno Mars – who has sold over 200 million singles worldwide – will return to the legendary Pimlico infield to bring his 24-karat magic back to Baltimore, 11-years after his first performance at the Preakness.

Preakness LIVE will feature a full day of live music and entertainment beginning at 10:30 a.m. on Saturday, May 20 with performances by Grammy-nominated musical duo SOFI TUKKER, DJ Chantel Jeffries, Martin 2 Smoove and many more. Preakness LIVE is an integral part of Baltimore 1/ST, a campaign launched in 2022 to champion the event’s connection to Baltimore by leveraging the Preakness platform to highlight the city’s rich entertainment, arts and community culture.

Preakness 148 hospitality experiences offer something for everyone.

Tickets for all Preakness 148 areas are on sale now at www.preakness.com/tickets and start at $30 for General Admission.

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