Keeper’s Heart to Be Official Whiskey of Minnesota Twins
O’Shaughnessy Distilling Co. launched a multiyear partnership with the hometown baseball team to make Keeper’s Heart the official whiskey of the Minnesota Twins.
Keeper’s Heart is led by Master Distiller Brian Nation, previously of Jameson, Redbreast, and Midleton.
Starting with the Twins’ 2023 Home Opener on April 6, Keeper’s Heart will activate branded promotions at Target Field across scoreboard features, signage, suites, and more. While fans 21 and over can enjoy Keeper’s Heart at every Target Field home game, Twins season ticket holders will receive special offers at the O’Shaughnessy Distillery, as well as special promotions at participating accounts across Minnesota, whenever a Twins player hits a double during a regular season home game, or the Twins turn a double play at Target Field.
“We are thrilled to partner with the Minnesota Twins, who share our passion and commitment to our local community, inclusion, collaboration, and innovation,” O’Shaughnessy Distilling Co. Co-Founder Patrick O’Shaughnessy said in a news release. “Our Keeper’s Heart whiskey, which combines the rich heritage of Ireland’s whiskey-making with the bold character of American whiskey, is the perfect companion for America’s favorite pastime. We look forward to sharing a sip of our whiskey with Twins fans and welcome all to our distillery as we cheer on our favorite local team and celebrate the best of two great cities.”
“A day or evening at Target Field is all about coming together with friends and family to eat, drink and revel in the shared joy of Minnesota Twins baseball,” said Sean Moore, the club’s vice president, brand partnerships. “A huge part of this experience is our community-oriented, Twin Cities-based food and beverage partners. We are proud to team up with O’Shaughnessy Distilling Co. and excited to introduce Twins fans to the award-winning taste of Keeper’s Heart whiskey.”
Keeper’s Heart launched in 2021 with their inaugural whiskey, Keeper’s Heart Irish + American. Following the success of the Keeper’s Heart Irish + American, Keeper’s Heart quickly expanded its portfolio with Keeper’s Heart Irish + Bourbon.
For more information, visit https://keepersheartwhiskey.com/.