Jim Beam announced the launch of a new line of ready-to-drink cocktails (RTDs), Jim Beam Kentucky Coolers. The beverages are made in partnership with The Boston Beer Company.

To meet the demand from RTD drinkers seeking a beverage full in flavor but with a lighter profile and smooth finish, Jim Beam and The Boston Beer Company developed these flavors suitable for anyone who enjoys the convenience of canned cocktails. Kentucky Coolers are now available nationwide in four flavors:

• Strawberry Punch: Bright, lightly sweet strawberry punch with hints of mixed berry and bourbon
• Black Cherry Lemonade: Crisp sour lemonade balanced with sweet, fresh muddled cherry. A light bourbon taste lingers behind the initial flavors of lemonade and cherry
• Sweet Tea Lemonade: Bright, fresh, zesty lemonade and refreshing nostalgic sweet tea with a light bourbon taste
• Citrus Punch: Fruity citrus punch with notes of mango, orange, grapefruit and lime for a sweet and refreshing taste complimented with light bourbon notes

“Jim Beam has always aimed to offer consumers the perfect occasion to bring people together. We wanted to infuse this spirit into Jim Beam Kentucky Coolers,” says Heather Boyd, Beam Suntory Managing Director of RTDs, North America. “We recognize that in these moments of connection with family and friends, consumers are more frequently reaching for the convenience of canned-cocktails and RTDs but know there are gaps in the current flavor profile offerings in the category. We are proud to have created a product that directly addresses what consumers are looking for in the RTD market – a full flavored beverage at 120 calories. With the launch of Kentucky Coolers, we are looking forward to bringing the powerful connecting force of cracking open a crisp and cool beverage with friends to all.”

In partnership with Boston Beer Company, Jim Beam Kentucky Coolers hopes to bring a refreshing twist to the typical ready-to-drink category.  Consumers can find them in a variety of 12-packs, 6-packs and single cans and are now available nationwide. The Jim Beam Kentucky Coolers are 5% ABV and 120 calories with a suggested retail price of $16.99 for a 12-can variety pack, $9.99 for a single flavor six-pack, and $3.49 for a single 24oz. can.

To learn more about Jim Beam Kentucky Coolers, visit www.jimbeam.com or follow @jimbeamofficial on Instagram and @jimbeam on Twitter.

ABOUT JIM BEAM® BOURBON 

Jim Beam is the world’s best-selling bourbon, crafted by seven generations of family distillers since 1795. Fred Noe, Jim Beam’s 7th Generation Master Distiller, has stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com