A brand new crowd-sourced tequila brand, Tequila de la Gente, announced the launch of an at-home tasting experience.

The next era of tequila is typically thought up within a brand’s boardroom, where executives and distillers deliberate on the newest expression they’d like to bring to market. Tequila de la Gente takes a different approach.

With a tasting kit of four different tequila añejos, the world’s first crowd-sourced tequila brand is opening up the decision-making process. Consumers are invited to try each unique sampling and collaboratively vote on the brand’s first full-size bottle release to be announced in late 2023.

The Tequila de la Gente tasting kit contains four 200ml bottles of tequila añejo, aged varyingly from 12 to 16 months in ex-bourbon barrels at the Casa Maestri Distillery. Samples are distilled from a unique mixture of Jalisco highlands and lowlands agave matured between 6 to 14 years.

Each 40% ABV tequila is different from each other, full of flavors and aromas of vanilla, chocolate, black pepper and honeysuckle. Inside each box, consumers will also find access to a digital “How To Host A Tequila Tasting for Non-Tequila Aficionados” book, how-to videos and TLDG’s internal rating system. With these tools, you’ll be ready to vote on your favorite expression. The crowd-favorite will be crowned the brand’s first full-bottle release in 2023.

The tasting kits are available now at the brand’s website for MSRP $109, and are available, direct to consumer, in 39 different states.

Tequila de la Gente is a Texas-based brand founded by four friends who spent years navigating the industry, narrowing in on the perfect expressions to represent their mission. They began to host tasting parties with friends and family to help them make the important decision. Soon, they realized that the community that grows around tequila is just as important as the tequila itself.

For more information, visit https://www.tequiladelagente.com/.