Lobos 1707 Now Offering Joven, Reposado in 375ml Bottles
Lobos 1707 Tequila and Mezcal are now offering the brand’s Joven and Reposado in 375ml bottles.
Derived from 100% Blue Weber agave plants, harvested and bottled in Jalisco, Mexico, Lobos 1707 originally launched in 2020 with 750ml bottles. This new offering will invite consumers who have not yet tried Lobos to experience the liquid at a more accessible price point and in a more convenient size. This new launch will also help support the brand’s efforts in partnerships, creating a vessel for mixology and refined tasting experiences.
Lobos’ spirits are rooted in traditional distillation and aging processes, creating unique and elevated flavor profiles and uniquely finished in Pedro Ximénez (PX) Sherry wine barrels from Spain. This Sherry wine barrel finishing process elevates the taste profile with notes of wood transformed over time with presences of coca and deep roasted coffee, creating an extraordinarily smooth finish in each drop of the liquid.
Aged for 3 months in American Oak, the Lobos Joven variant is a balanced taste featuring slight balsamic tones and strong notes of freshly cut Blue Weber agave. The Lobos Reposado variant is aged for 7 months in American Oak and features bold notes of wine, wood and medium roast cocoa and also finished in PC Sherry casks.
The Joven (SRP $29.99) and Reposado Tequila (SRP $32.99) 375ml tequila bottles are available at stores or online.
Lobos 1707 is an independent spirits producer founded by Diego Osorio in 2020 with CEO and brand-builder Dia Simms and legendary athlete and cultural icon LeBron James. The Lobos 1707 Tequila and Mezcal portfolio is made up of four ultra-premium offerings: Joven Tequila, Reposado Tequila and Lobos Extra Añejo Tequila, all made from 100% blue weber agave harvested, distilled and bottled in Jalisco, and Mezcal Artesanal, made from espadin, distilled and bottled in Oaxaca.
For more information, visit https://www.lobos1707.com/.