Advanced Spirits announced the closing of a multi-year finance deal with Sweetens Cove Spirits Company. In this agreement, Advanced Spirits will fund bourbon production and procurement for Sweetens Cove to ensure long-term growth and stability of their premium product pipeline.

“Advanced Spirits is proud to partner with Sweetens Cove and their impressive leadership team,” said Rob Arnold, Ph.D., President of Advanced Spirits. “The rapid growth and success since their launch is truly impressive, and we are excited to support such a promising company.”

Sweetens Cove Spirits Company was founded in 2019 by a group of Founders/Owners including Peyton Manning, Andy Roddick, Mark Rivers, and others. Shortly after, the group partnered with pioneering whiskey industry figure Marianne Eaves as Master Blender.

Their Sweetens Cove Tennessee Bourbon was called the #1 Celebrity Spirit in the World by Esquire Magazine. In 2022, they released a new, all-access expression called Kennessee, which is a marriage of Kentucky and Tennessee bourbons that are then finished with toasted sugar maple wood.

“This is an exciting and pivotal time for Sweetens Cove, as we exponentially grow our product offerings and expand to new markets,” said Mark Rivers, the brand’s managing partner. “Securing our long-term inventory needs with a capital partner like Advanced Spirits will ensure we continue to bring award winning whiskeys to market while also meeting consumer demand.”

“At Advanced Spirits, we are pleased that another high-profile brand recognized the advantages of our capital and supply solutions,” said Arnold. “Procuring inventory is a critical aspect of brand building, but it presents many financial and logistical challenges, especially within aged spirits such as bourbon and other whiskeys. Our company aims to minimize these challenges for our brand partners, ensuring they have the necessary supply to meet their sales and innovation goals.”

Sweetens Cove bourbons can be purchased in multiple states across the U.S., including Tennessee, Kentucky, Indiana, Colorado, Texas, Georgia, South Carolina, Louisiana, Arkansas, Oklahoma, Nevada, and Illinois. The brand is named for the renowned Sweetens Cove Golf Club in South Pittsburg, located between Nashville and Chattanooga.

For more information, visit https://sweetenscovespirits.com/.