Four Roses Distillery announced the appointment of Abby Martinie as its new national Brand Ambassador and Mixologist. Previously, Abby served as a broad market sales manager for Four Roses Distillery.

Bringing over a decade of experience in the spirits industry to the role through lauded work in hospitality consultation and management, Martinie will lead new consumer engagement and amplify brand awareness. She is also responsible for developing robust and creative Four Roses cocktail programs for bars, restaurants and guests at the Four Roses’ Visitor Center in Lawrenceburg, KY. 

“Abby Martinie has been an exceptional spokesperson for Four Roses as sales manager, and it’s that coupled with her extensive knowledge of the hospitality and mixology communities that make her the perfect fit for this role,” said Brent Elliott, Four Roses Master Distiller. “Her creativity in the cocktail realm and contagious passion for the industry is unmatched. We’re thrilled to have her grow within our team.”

Before her time with Four Roses Distillery, Martinie contributed to bar programs for some of the best restaurants and bars in San Francisco, including the Michael Mina Group’s famed Hana Japanese restaurant, PABU Izakaya, and Clock Bar. Her journey in hospitality continued when serving as bartender and consultant for Modernist Social Club and Michelin star restaurant Mourad, simultaneously.

“As a true bourbon lover, I am honored and thrilled to be involved with such a legendary brand that shares my passion for creativity and innovation,” said Martinie. “I look forward to working with Brent and the entire Four Roses team, using the company’s rich history and ten proprietary recipes to create compelling programs that showcase the timelessness and versatility of our bourbon.”

A native of Arizona, Martinie graduated from Northern Arizona University with a bachelor’s degree in hotel and restaurant management. Since then, she has earned top honors at industry competitions including being named a national finalist at Marie Brizard’s International Bartending Competition, and a semi-finalist as one of Bombay Sapphire’s Most Imaginative Bartenders.