A new bourbon brand, Timberwolf Whiskey, will target those who enjoy the outdoors along with their pour.

Timberwolf Whiskey is now exclusively available online at https://timberwolfwhiskey.com. The new company is currently looking for regional distribution.

Timberwolf Whiskey is a 94-proof bourbon with what founder Rob Thomas calls “a distinctive bold, peppery flavor for sipping straight or mixing. Being from the pacific northwest, our brand demographic is people who enjoy the outdoors, mountains and nature.”

Crafted in small batches and barrel-aged, Timberwolf Whiskey’s ingredients are 60% corn, 35% rye and 5% barley. Currently, the product is sourced from other distilleries.

Thomas said the idea for the brand came to him when he was on a road trip and literally came up dry.

“While road tripping through North American ski towns, I kept being disappointed at a culture that seemed to focus on cheap draught beer and cinnamon flavored whiskey shooters,” he said. “Bourbon is my favorite whiskey to drink, and it was important to me that a new product would also be something that I would enjoy.”

It took a few months for Thomas to perfect the formulation. But he kept working at it, determined to create a new bourbon for a market that’s booming, showing no signs of slowing.

Bourbon remains a spirit that drives strong retail sales — especially in October, November, and December, according to BevAlc Insights, a resource for data and insights about the beverage alcohol industry and growing ecommerce sector. And in 2021, the sales volume of whiskey in the United States amounted to 76 million 9-liter cases, Statista reported in February 2022.