In collaboration with Endemol Shine North America and Caryn Mandabach Productions (brand owner/producer of Peaky Blinders), the Shelby Company Ltd. Is releasing Bushmills Prohibition Recipe Irish whiskey.

Debuting just ahead of the June 10^th launch of the highly anticipated final season of the hit show on Netflix in the US, Bushmills Prohibition Recipe aims to transport drinkers back 100 years to the iconic Garrison pub, run by the Shelby family. The limited release is a tribute to the infamous leader of the Peaky Blinders, Tommy Shelby and his notorious family.

The bottle, a recreation of the vintage Bushmills Irish Whiskey bottle used as a prop within several Peaky Blinders episodes, features design elements authentic to the 1920s era such as a visible cork lid and blue-tinted glass.

As a product of the Shelby Company Ltd., the label showcases the family emblem alongside that of the 400-year-old distillery, which are positioned above a sketch of Tommy Shelby himself. An iconic quote, “whiskey is good proofing water, it tells you who’s real and who isn’t” adorns the back label and epitomizes the pivotal role of the drink within the show.

Crafted by Master Distiller Colum Egan to reflect distilling practices that were utilized in the earlier days of whiskey-making, Bushmills Prohibition Recipe is high-proof, non-chill filtered and aged in ex-bourbon casks. For added complexity, Egan separately aged the stock for three, four and five years before blending together to achieve a 92-proof expression.

Bushmills Prohibition Recipe Irish Whiskey is currently available on e-retailer site, ReserveBar, and in wine and spirits retailers across the country at a suggested retail price of $29.99. Fans of Peaky Blinders and whiskey enthusiasts alike can look forward to a national advertising campaign, co-branded retail suite, influencer campaign and Garrison-inspired pop-up events. For more information about Bushmills Prohibition Recipe Irish Whiskey visit bushmills.com/shelby.