Maker’s Mark Partners With Spiceology to Release Custom Spice Blend Products
Spiceology, Inc. announced a partnership with Maker’s Mark and debuted a custom four-pack spice blend which takes America’s favorite family dishes to the next level.
Bill Samuels, Jr. – son of the founders of Maker’s Mark – went on a similar journey when he reimagined his family legacy recipe with the creation of Maker’s Mark 46 bourbon. This inspired the two flavor-forward brands to identify America’s favorite passed-down generational recipes and transform them into spice blends that would offer a new twist on family classics.
To select which family recipes Spiceology and Maker’s Mark would bring to life, the two brands collected data from a commissioned survey conducted by market research company OnePoll. In addition to the generational Maker’s 46 recipe, the inspiration behind this special spice collection, the survey also revealed three other beloved family recipes, including: fried chicken, meatballs and potato salad.
Maker’s Mark’s focus on flavor and legacy as a family-operated company makes this partnership with Spiceology a natural progression and an exciting opportunity for consumers to taste unique flavor profiles within each carefully developed blend.
“Maker’s 46 is, itself, an elevated take on a classic family recipe,” said Rob Samuels, Eighth Generation Whisky Maker & Managing Director. “My dad, Bill Samuels, Jr., successfully amplified the flavors of the original Maker’s Mark recipe in 2010 with the creation of Maker’s 46. In the same spirit, we partnered with Spiceology to see how we could do the same with other family classics – we believe we’ve done just that.”
Here are the spice blends:
“I’ve always enjoyed the idea of adding a new twist to a classic,” said Chef Tony Reed, Senior Director of Innovation and Partnerships at Spiceology. “Once we learned more about the history of Maker’s Mark 46 and the importance of amplifying those original whisky flavors, we saw an instant parallel to what we do at Spiceology. We’re thrilled with what we’ve created with Maker’s Mark and look forward to seeing consumers build on their own, or create new, favorite family recipes using these incredibly special blends.”
The Maker’s Mark 46 Collectionis available for pre-order beginning April 6, 2022. Individual spice blends retail for $14.95 and the box set for $29.95. For more information, visit Spiceology.com/Makers46.