Bulleit Frontier Whiskey is introducing a new line of whiskey-based, ready-to-serve cocktails to its portfolio with Bulleit Crafted Cocktails.

With the help of some professional bartenders, Bulleit Crafted Cocktails went through many rounds of refinement. The final products, Bulleit Manhattan and Bulleit Old Fashioned, are an expression of collaboration that delivers a bar-quality cocktail experience for everyone from cocktail enthusiasts and whiskey lovers to casual sippers.

“It can take time to master a Manhattan or Old Fashioned,” Adam Geissler, Bulleit Brand Ambassador, said in a news release. “Luckily, bartenders are masters of their craft and have been skillfully making these cocktails with our whiskeys for years, so it was only right we had them help us create these products to help put bartender quality cocktails in the hands of people to enjoy without the time or fuss of cocktail preparation.”

With the rise of at-home entertainment over the past few years, Bulleit Crafted Cocktails are designed to allow both casual and experienced hosts to enjoy the company of friends while serving a premium cocktail experience.

“As a brand rooted in bartender culture, we collaborated with a number of leading bartenders to perfect and refine two timeless whiskey cocktails, the Old Fashioned and Manhattan,” Sophie Kelly, Senior Vice President of Whiskies, Diageo, said. “With Bulleit Crafted Cocktails, consumers can pour and serve bar quality, crafted cocktails wherever they are. Whilst nothing can replace the full experience of enjoying a drink made by your local bartender, Bulleit Crafted Cocktails are as close as you can get.”

A fresh take on a timeless classic, the Bulleit Old Fashioned Cocktail is a sweet blend of Kentucky Straight Bourbon Whiskey, with the classic flavors of aromatic orange bitters and simple syrup, enhancing the hints of spice from the high-rye bourbon. The Bulleit Rye Manhattan was inspired by the simple belief that a spicier rye makes for a better Manhattan. The Straight Rye Whiskey packs a punch with subtle deep flavor, that’s balanced out by sweet vermouth and bitters which add a brilliant layer of complexity.

Taking inspiration from the brand’s iconic orange and green packaging, Bulleit Crafted Cocktails are encased in vibrant, design-forward bottles, complementing the bold and exciting flavors within. Bulleit encourages consumers to embrace their inner bartender by customizing their garnish choices. Whether you’re the lemon-twist type or an exactly-three-cherries type, the possibilities are endless. Serve neat, chilled or over ice.   

To help launch Bulleit Crafted Cocktails, the brand is putting the ready to serve cocktails in the hands of those on the frontier by working with bartenders on a content series exploring unique ways to garnish, and by celebrating with cultural pioneers starting with those breaking the boundaries of film and television at the Film Independent Spirit Awards in Los Angeles.

Bulleit Crafted Cocktails are a permanent addition to the Bulleit portfolio and are available now nationwide. The Bulleit Manhattan and Bulleit Old Fashioned ready-to-serve cocktails are available in 375mL and 750mL bottles, contain 37.5% ABV and have a suggested retail price of $29.99 (750mL).

To learn more about Bulleit Crafted Cocktails, visit https://www.bulleit.com/bulleitCraftedCocktails/.