Hercules Mulligan Rum & Rye announced its market launch in New York, bringing its product to an a wider audience.

Hercules Mulligan Rum & Rye was inspired by the tailor, Irish immigrant, spy and unsung hero of the American Revolution. It is a 50-50 blend of Caribbean aged rum and home-grown American rye whiskey inspired by the revolutionary era. Ginger root is macerated in the rum and rye blend, with a splash of bitters is added, ensuring Hercules Mulligan can be enjoyed on the rocks as a ready-made Irish Old Fashioned.

Hercules Mulligan was created and launched on the cusp of the COVID-19 pandemic. The brand was able to leverage its direct-to-consumer audience to receive feedback, to then tweak and improve based on its those customers’ feedback. The company then embarked on a crowdfunding round, raising $750,00 in an three-week period.

Following the successful crowdfund, the brand is now able to expand beyond its direct-to-consumer offering and bring it to a wider audience in New York, with plans for expansion into additional markets just around the corner.

Hercules Mulligan Rum & Rye is bottled at 43% ABV and carries an SRP of $38.00.