Jack Daniel’s Tennessee Whiskey was named as the most valuable spirits brand in the world by Interbrand in its new Best Global Brands 2021 report.

Jack Daniel’s is the only spirits brand ranked in the top 100 and comes in at #81 with a value of $6.5 billion, a 4% increase and moving it up one spot from #82 in 2020, according to a news release. 

Interbrand’s 22^nd annual report analyzed how the world’s leading brands successfully navigated a rapidly changing business landscape, with valuations determined by the brand’s financial performance, role in purchase decisions, and competitive strength among other factors.

“From its humble beginnings back in the late 1800’s, Jack Daniel’s has steadfastly held to its mantle of craftsmanship, quality, authenticity, and an uncompromising free spirit.” Sophia Angelis, SVP Managing Director – Jack Daniel’s Brands, said in the announcement. “Now over 150 years later, our commitment is unchanged, and we’ll continue to make every day count while pushing forward with Mr. Jack’s guiding words, ‘Every day we make it, we’ll make it the best we can.’”

For the complete Top 100 ranking and report and more information, visit www.bestglobalbrands.com.