Canned cocktail brand Social Hour announced the launch of three new cocktail expressions.

Now offering a line of six ready-to-drink cocktails, Social Hour has added the Sunkissed Fizz (vodka, yuzu, peach, key lime, jasmine), the Strawberry Rhubarb Spritz (aperitivo, white wine, strawberry, rhubarb), and the Prizefighter (rye whiskey, peach, lemon and fernet). They join Gin & Tonic, Whiskey Mule, and Pacific Spritz, the original three that came with the brand’s launched in July 2020.

With the new launch, Tom and Julie also reveal an all-new packaging design with eye-catching colors and beautiful illustrations to honor the cocktails they are inspired by. The cans now feature a new typeface colored in complementary, softer shades, as well as a new panel on the back of the can to highlight each cocktail ingredient and its provenance. 

“With these new expressions we’re looking to take canned cocktails to the next level by moving beyond the classics and bringing in more creativity,” Julie Reiner, co-creator of Social Hour. “We see Social Hour as a member of our family of bars, and we’re looking to provide the same cocktail experience, both in quality and creativity, that you’d expect from Clover Club or Leyanda. We want every aspect of the brand to reflect that, including the packaging.”