Dubliner Whiskey unveiled a new logo and bottle design.

The new look will be reflected in all of the brand’s core products: The Dubliner Irish Whiskey, a three-year-old blended whiskey aged in bourbon casks, and The Dubliner Whiskey & Honeycomb, a whiskey liqueur. 

In a news release, Dubliner Whiskey described the new design as focusing “squarely on the brand’s distinct personality and provenance, while the simplicity of the new packaging aims to reflect the straight-talking style for which Dubliners are renowned for. Moreover, Dubliner Whiskey’s new branding and marketing speaks to the new Dublin – a city undergoing a revival spearheaded by Millennials and younger creatives – the next generation of whiskey connoisseurs.”

Dubliner products are available to purchase online  or at fine wine and spirits retailers across the U.S. starting at $29.99.