Every business wants to make their marketing dollars stretch further. The focus has shifted to targeting demographics through Facebook campaigns, social media, and even podcasts. We’re joined by Mike Provance of 3×3 to see how brands and liquor stores are using their platform to reach new customers.

Show Partners:

• The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit.
• Penelope Bourbon is a new award-winning four grain bourbon from a unique blend of three bourbon mash bills. Available in select markets and online at PenelopeBourbon.com.
• Track your tasting notes and connect with other bourbon drinkers. Search for Oak Bottle App on the Apple App Store or visit https://bourbo.nz/oakbottle.
• You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
• The Thousand Oaks Barrel Co. has personalized oak barrels and at-home whiskey making kits. Get 10% off everything with code “BP2020” at 1000oaksbarrel.com.
• Minimize drink dilution without sacrificing chill power with Meltdown, the ultimate ice ball press. Use code “PURSUIT” to receive $100 off. Learn more at MeltdownIce.com.
• The Duo Glass and Travel Decanter. Innovative products from Aged & Ore to compliment your bourbon. Visit https://bourbo.nz/agedandore.

Show Notes:

• This week’s Above the Char with Fred Minnick talks about wax.
• What sport would you compete in if you were in the Olympics?
• Tell us about your platform.
• How do you convince retailers to adopt this digital trend?
• How can you make your dollar stretch further with your platform?
• How do stores learn what their customers like?
• What do you use to build audiences?
• Does more marketing spending by a supplier benefit the retailer?
• How is shipping changing your business?
• Influencer marketing vs. targeting marketing?
• What about in-store experiences?

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The post 278 – How Brands and Retailers Can Mine Data with Mike Provance of 3×3 appeared first on BOURBON PURSUIT.

Source: Bourbon Pursuit