Widow Jane to Release You’ll Never Walk Alone Bourbon to Support Hospitality Workers
Widow Jane Distillery announced the release of You’ll Never Walk Alone, a limited bottling of its flagship 10-year-old bourbon to raise funds to benefit the USBG National Charity Foundation and CORE: Children of Restaurant Employees to support hospitality workers and their families who are suffering financially during the COVID-19 pandemic.
The New York City-based distillery will release 3,000 bottles and donate 100% of the proceeds from sales for a minimum donation of $50,000.
You’ll Never Walk Alone is a “distiller’s choice” bottling of a 100 proof version of Widow Jane’s standard offering, which is usually bottled at 91 proof. The bourbon will come with an enhanced label noting the relief effort and bearing the phrase “You’ll Never Walk Alone.”
Along with the release, Widow Jane will launch a social media campaign to share bartenders’ stories from the pandemic, highlighting the struggles they’ve endured, challenges they’ve overcome, and the ways in which they’ve persevered. The campaign will feature in the first half of November and will include bartenders from New York City, Miami, and Washington, D.C. among others.
Five hundred and fifty cases, or 3,300 bottles, will be available in California, Washington, D.C., Florida, Illinois, New York and Texas.