Kentucky Bourbon Hall of Famer Jim Rutledge teamed up with a group of whiskey lovers to create a debut release for the group’s new bourbon brand, Blue Run Spirits.

The release is a 13-year-old Kentucky straight bourbon, bottled at 113 proof in uniquely shaped glass containers designed by Nike designer Devon McKinney.

The ownership group, which consists of a Nike designer, Facebook’s first director-level employee, a hospitality executive, a political advisor and a philanthropist, partnered with Rutledge to serve as the brand’s liquid director. Rutledge, of course, is a 50-plus-year whiskey veteran and former master distiller at Four Roses.

Blue Run Bourbon will be available at $169.99 MSRP through select Kentucky and Georgia retailers and at Blue Run’s website. Only 2,600 bottles will be released.