Elijah Craig Bourbon, in partnership with PUNCH, announced it is launching an inaugural Old Fashioned Week, Oct. 16-25.

The philanthropic goal for Old Fashioned Week will be donating up to $100,000 for the Restaurant Workers’ Community Foundation, an advocacy and action nonprofit created by and for restaurant workers. Donations will go toward direct financial assistance, grants to non-profit partners, and to a zero-interest loan program for small businesses.

The Old Fashioned, of course, is traditionally a bourbon-based cocktail that originated in the early part of the 19^th century and later rose to prominence by way of the Pendennis Club in Louisville, Ky.

As part of Old Fashioned Week, starting Oct. 16, Elijah Craig will host a lineup of live activations designed to be both educational and entertaining in support of RWCF. In partnership with PUNCH, Elijah Craig will also highlight bartenders’ unique stories and signature Old Fashioned cocktails on its website.

A national sweepstakes that offers a chance to win one of 500 home bar kits will also run through Nov. 15. Elijah Craig will match $1 for every online submission at OldFashionedWeek.com or match $5 for every social media submission by posting an image of a “virtual cheers” using the hashtags #OldFashionedWeek or #Sweepstakes and tagging @ElijahCraig.