Meet the American Bourbon Association
Sazerac, the parent company of Buffalo Trace, has launched a new bourbon-related website called American Bourbon Association.
“The purpose of this website is to help Bourbon become respected and successful around the world as the highest quality whiskey made. The new website is designed for consumers and is intended to be a ‘one stop shop’ where they find information about the history of bourbon, distilleries, events, bars, brands, books, blogs, and much more,” a spokesperson said.
The site offers tasting notes and scores from bourbons across the United States and a landing info page on every bourbon-related distiller.
Since it’s billed as an “association,” I asked if the site will be accepting dues. The company said it will only put new distilleries on the site if the said companies notify the website.
Sazerac said: “We’ve long felt that someone needed to be the champion for bourbon and protect the integrity of it around the world so we’ve taken that upon ourselves, no ulterior motives whatsoever.”