Bulleit Distilling Company; My Diageo Job Offer; & All Love Tom Bulleit
At the Bulleit Distilling Company groundbreaking today, fascinating facts just kept jumping from the podium and the crowd like a leaking bourbon barrel. (Read May post about the distillery announcement. Read my Live Tweets from groundbreaking.)
But the most-interesting conversation I had was after the press conference. Diageo’s executive vice president Guy Smith is quickly becoming a top-level interview on the American whiskey scene, because you just don’t know what he will say. He recently commented on Chuck Cowdery’s blog with a few typos and always offers an interview that I can’t tell whether he’s serious or joking.
In this is the interview, Smith kind of offered me a job.
I won’t give you a specific date because you’ll hold me to it. Construction is a fairly close science, but you always run into things. We’re looking at being operational in about two years—around late 2016.
We’re looking really hard at that…
Probably. We’ll make different kinds of whiskies, some we don’t even have the names for yet.
Dickel is a Tennessee brand.
It’s a pretty good idea… I wish you’d quit being a journalist and come into our innovation department. … I can’t speculate.
We ain’t pulling out of nothing. But we’re clearly moving into American whiskey even more with a $115 million distillery. It’s our expectation to meet consumer demand and there’s a lot in American whiskey.
Gee… I don’t know. What do you think?
Well, it was you who said yes.
Stitzel-Weller has the history and heritage. It is very important to the company and we’re looking at all kinds of opportunities. I think if we see continued demand we’re going to be taking advantage of those opportunities, and the Stitzel-Weller heritage is an incredible component of that.
The industry is a big club. And we will do everything we can to be helpful to craft and old time big guys.
Some very, very talented whiskey makers.
I don’t know.