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NEW ARTICLES

Clase Azul Tequila Dia de Muertos bottle and box Sotheby's record

Bottle of Clase Azul Tequila Dia de Muertos Sets New Record at Sotheby’s Auction

Tequila
July 3, 2026
A bottle of Clase Azul Tequila Dia de Muertos 40.0 abv NV (1 Bottle 1 Litre) from 2017 has set...
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Sazerac Launches Three New RTD Cocktail Brands

July 3, 2026
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James E. Pepper Launches Updated 1776 Packaging

July 2, 2026
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Jefferson’s Bourbon Launches Founder’s Reserve 20-Year

July 2, 2026
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Bourbon

Bottom Shelf Book Tour

January 23, 2026
I am so pumped to announce my first leg of the Bottom Shelf book tour. If you are a bookstore,...
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Bourbon

2025 Top 100 — Ranked

January 21, 2026
American whiskey keeps getting better.  In 2025, the year of a market correction, I saw so many small independent brands...
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Bottom Shelf Fred Minnick cover
Featured

Forthcoming Fred Minnick Book ‘Bottom Shelf’ Drawing Praise

October 9, 2025
Fred Minnick’s forthcoming book, “Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man’s Life,” is garnering kudos ahead...
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NEW EPISODES

Fred Minnick in studio Top 5 Bourbons for Beginners video
April 30, 2026

Fred Minnick’s Top 5 Bourbons for Beginners

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January 9, 2026

Fourth & Neat: A New Food Pyramid?

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December 19, 2025

Fourth & Neat: What Do Christians Believe About Aliens?

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