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NEW ARTICLES

Bulleit 20 Year rye bottle on bar

Bulleit Launches 20-Year Rye, Brand’s Oldest Ever

rye
July 3, 2026
Before there was bourbon in America, there was rye. The grain that started it all, rye is the backbone of...
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Bottle of Clase Azul Tequila Dia de Muertos Sets New Record at Sotheby’s Auction

July 3, 2026
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Sazerac Launches Three New RTD Cocktail Brands

July 3, 2026
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James E. Pepper Launches Updated 1776 Packaging

July 2, 2026
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FEATURED ARTICLES
Bourbon

Bottom Shelf Book Tour

January 23, 2026
I am so pumped to announce my first leg of the Bottom Shelf book tour. If you are a bookstore,...
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Bourbon

2025 Top 100 — Ranked

January 21, 2026
American whiskey keeps getting better.  In 2025, the year of a market correction, I saw so many small independent brands...
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Featured

Forthcoming Fred Minnick Book ‘Bottom Shelf’ Drawing Praise

October 9, 2025
Fred Minnick’s forthcoming book, “Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man’s Life,” is garnering kudos ahead...
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NEW EPISODES

Fred Minnick in studio Top 5 Bourbons for Beginners video
April 30, 2026

Fred Minnick’s Top 5 Bourbons for Beginners

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January 9, 2026

Fourth & Neat: A New Food Pyramid?

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December 19, 2025

Fourth & Neat: What Do Christians Believe About Aliens?

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