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NEW ARTICLES

Bardstown Bourbon Co Fathers Day NFC on bar

Bardstown Bourbon Introduces NFC Tag Program for Father’s Day

News
April 29, 2026
Bardstown Bourbon Company is introducing Bourbon Gifting Reimagined, introducing NFC tags to allow consumers to personalize and share a bottle....
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Maker’s Mark Teams with WNBA Star Kelsey Plum

April 29, 2026
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Distilled Spirits Council Receives $900k Grant from USDA

April 29, 2026
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Brown-Forman, Pernod Ricard End Merger Talks

April 29, 2026
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FEATURED ARTICLES
Bourbon

Bottom Shelf Book Tour

January 23, 2026
I am so pumped to announce my first leg of the Bottom Shelf book tour. If you are a bookstore,...
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Bourbon

2025 Top 100 — Ranked

January 21, 2026
American whiskey keeps getting better.  In 2025, the year of a market correction, I saw so many small independent brands...
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Featured

Forthcoming Fred Minnick Book ‘Bottom Shelf’ Drawing Praise

October 9, 2025
Fred Minnick’s forthcoming book, “Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man’s Life,” is garnering kudos ahead...
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NEW EPISODES

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January 9, 2026

Fourth & Neat: A New Food Pyramid?

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December 19, 2025

Fourth & Neat: What Do Christians Believe About Aliens?

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December 12, 2025

Fourth & Neat: Cold Pizza and the 2025 Top 100 Whiskeys Prep

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