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NEW ARTICLES

Koopers Whiskey Sweetheart of Rodeo Bourbon new label

Koopers Whiskey to Debut New Label for Sweetheart of Rodeo Bourbon

Bourbon
July 10, 2026
Koopers Whiskey blending house unveiled a new label design for its award-winning Sweetheart of Rodeo Bourbon, updating one of the...
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Bourbon Women SIPosium Set for Aug. 13-16 in Louisville

July 10, 2026
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Hard Truth Announces Second Annual Bourbon & BBQ Festival

July 10, 2026
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Kentucky Bourbon Hall of Fame to Induct Five, Including Fred Minnick

July 9, 2026
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FEATURED ARTICLES
Bourbon

Bottom Shelf Book Tour

January 23, 2026
I am so pumped to announce my first leg of the Bottom Shelf book tour. If you are a bookstore,...
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Bourbon

2025 Top 100 — Ranked

January 21, 2026
American whiskey keeps getting better.  In 2025, the year of a market correction, I saw so many small independent brands...
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Bottom Shelf Fred Minnick cover
Featured

Forthcoming Fred Minnick Book ‘Bottom Shelf’ Drawing Praise

October 9, 2025
Fred Minnick’s forthcoming book, “Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man’s Life,” is garnering kudos ahead...
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NEW EPISODES

Fred Minnick in studio Top 5 Bourbons for Beginners video
April 30, 2026

Fred Minnick’s Top 5 Bourbons for Beginners

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Fourth & Neat logo aliens
January 9, 2026

Fourth & Neat: A New Food Pyramid?

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December 19, 2025

Fourth & Neat: What Do Christians Believe About Aliens?

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